You have to know this new brand that models are obsessed with

Because Bella Hadid and Emily Ratajkowski said so.

Sami Miro in Orseund Iris

Sami Miro in Orseund Iris

It's okay if you haven't heard of Orseund Iris - we hadn't either until we started seeing the white button down blouse all over our news feeds - and now it's all that we day dream of.

The New York based brand is a new cult-favourite of Victoria Secret Angels, Bella Hadid and Emily Ratajkowski, aswell as Kim Kardashian, Kylie Jenner, Leandra Medine and Hailey Baldwin.

Twenty-four year old designer, Alana Johnson, created the brand in 2015, just six months fresh out of college. After an internship with Rosie Assoulin and months of endless indecisiveness, Alana was sat down by her Mum for a 'life intervention' about actually doing 'it' and to stop being 'all talk'. 

Just two years later, Johnson has proudly dressed a mecca of fashion's elite and cool Downtown New York girls, and we want in.

Please take my money.

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You can purchase Orseund Iris here:


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