The real reason why models never smile on the runway

It's the age-old question, and we finally have the answer.

  Beck Hume at Adelaide Fashion Festival by Meaghan Coles

Beck Hume at Adelaide Fashion Festival by Meaghan Coles

Let us paint you a picture.

You're sitting front row at a Paolo Sebastian show and you hear the older ladies snicker behind you, 'it's such a shame the model isn't smiling, why don't they ever look happy?' 

You roll your eyes as you sip your free Mojo Kombucha, because Helen and Sandra clearly don't understand 'fashun' like you do. However for a split second you realise you too don't really know the answer either. 

Well let us shed some light on the topic so next time you can turn around and let the old bags know what's really up.

1. It's written in the history books

  Left: Simona Beric for Cmeo Collective, Right: Portrait of Lucrezia Panciatichi by Agnolo Bronzino: ca 1540

Left: Simona Beric for Cmeo Collective, Right: Portrait of Lucrezia Panciatichi by Agnolo Bronzino: ca 1540

The look of aristocratic disdain was popular in the 1400-1900's when the royals would get their portraits made. This was the chosen expression not only because it would symbolise status and class, but because portrait sessions could take days at a time and who wants to smile for that long? 

2. It portrays an unshakeable personality
The lights are shining on you and there are hundreds of people watching you, you're walking in heels that are two sizes too big and the boning in the corset is painfully digging into your ribs. A smile could come off as one of pain or discomfort, so it's best to stay neutral and appear emotionally controlled, calm and unbothered. 

3. A smile can make a controversial outfit look ridiculous

 Rick Owens S/S 2018 

Rick Owens S/S 2018 

You've all seen the look, it's most likely Rick Owens and completely over the top, it's considered as an art expression or a conversational piece. If a model is smiling while wearing an unconventional design it could come across as mocking the designer, or appear like she is amused or embarrassed, when in fact the art work should be taken seriously.

4. It exudes confidence and self-acceptance
The stern and confident look is a sign of self-acceptance. It just shows that they are not seeking anyone’s approval and are carrying whatever they are wearing with utmost fearlessness.

5. Pearly whites would distract from the clothes
A fashion show's sole purpose is to showcase the clothing, a model is usually asked to be a blank canvas to not distract from that. Any expression in general can takes the emphasis off of the clothes. We all remember how great it was to see models laughing and dancing down the runway at the Macgraw S/S 2017 show, but does anyone even remember what the clothes looked like? I was paying more attention to the models who were half committing to the grin and looked most out of their comfort zone.

 Macgraw S/S 2017 at Mercedes Benz Fashion Week Australia

Macgraw S/S 2017 at Mercedes Benz Fashion Week Australia

You can see models also not smiling here:
www.azaleamodels.com.au