Fiji Water Girl is suing the company that made her famous
Biting the hand that feeds you?
Kelleth Cuthbert, the now famous Instagram model who photobombed celebrities at the Golden Globes, is now suing the Fiji Water Company for using her publicity stunt to sell more bottles of H20.
It comes after the company launched an unauthorised marketing campaign that went viral after the event. The model is now seeking damages and asking the company to cease use of her image.
According to case documents, Fiji Water attempted to bribe Cuthbert to sign away her rights, and that she was ‘pressured into video recording a fake signing of a document to simulate signing on as a Fiji Water Ambassador.’ The model has apparently destroyed the document and stated that no such agreement exists.
Fiji Water has since come out against the model’s case, stating to Elle Magazine that the lawsuit is ‘frivolous and without merit. After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated. We are confident that we will prevail in Court. Throughout our history, we have had a sterling reputation working with talent.'
In a similar turn of events after the Golden Globes ceremony, actress Jamie Lee Curtis has also stated her distain for the promotion of Fiji Water at the event and did not appreciate her being included in an Instagram post by the company. “I specifically moved away from the blatant promotions by Fiji and Moet where young women with their trays stood near a designated camera. I knew why there was a photographer poised there and I moved away, as I said out loud that I didn’t want to be doing advertising for either... The sponsors of events need to get permission from people when they get them to take their picture next to products.”
Watch this space.
Words by Sonia Blair
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