Grace Kelly’s granddaughter just launched unisex fashion label


Revolutionary!

Source: Alter

Source: Alter

Success must run in the family, as Grace Kelly’s granddaughter, Pauline Ducruet launched a unisex label in Paris, called Alter.

She may be 16th in line for the Monégasque throne, but 1st in the family to launch a fashion label that embodies a genderless mood.

This is a new and innovative brand, is set out to become a denim and streetwear label and that we royally approve of.

Ducruet expresses on Instagram ‟I have always wanted to create and today you will have a glance at what is in my little brain. It Is an understatement to say that I am stressed and excited, but it feels so right”.

After completing her studies at the Parsons School of Design and internship at Louis Vuitton, she admitted to Vogue Australia In December, that she was ‟working on sample making and production, all these things”.

We are so excited to see that all her sweat and tears have paid off.


Words: Adrianna Dimopoulos

 
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