Gucci models carry their own severed heads at Fashion Week


We've never seen somebody so two faced.


As Gucci creative director, Alessandro Michele, invited us deeper inside his creative mind for Fall 2018, he played fashion’s mad professor and showed us the most risky collection we've seen from him yet.

Taking inspiration from Donna Haraway’s 1984 book A Cyborg Manifesto, Michele rejected fashion's usual commercial boundaries and offered a creative out of this world moment for us mere mortals. Within the operating theatre set, he used his fashion scalpel to quite literally carve out new possibilities, splicing and reconstructing materials and fabrics from many different cultures and era's, to create truly free dressing. “We are the Dr. Frankenstein of our lives,” said Michele. “There’s a clinical clarity about what I am doing. I was thinking of a space that represents the creative act. I wanted to represent the lab I have in my head. It’s physical work, like a surgeon’s.”

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“The Gucci Cyborg is post-human,” the show notes explained. “It has eyes on its hands, faun horns, dragon’s puppies and doubling heads. It’s a biologically indefinite and culturally aware creature. The last and extreme sign of a mongrel identity under constant transformation. The symbol of an emancipatory possibility through we can decide to become what we are.”

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Simply put, the Gucci autumn/winter 18 message was: be who you want to be. Where that means wearing clashing prints, a pagoda for a hat, some NY Yankees tailoring, or three eyes on your face if you want to.


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