Your first glimpse of Kaia Gerber's exclusive collection with Karl Lagerfeld
Shut up and take our USD
The Karl Lagerfeld brand has teamed up with 16-year-old model, Kaia Gerber to create a largest collaborative capsule collection to date, called Karl Lagerfeld x Kaia Gerber. It was only back in January when it was announced that Karl Lagerfeld asked model-of-the-moment, Gerber to collaborate with his brand.
Infused with inspirations from Lagerfeld’s french aesthetics and Gerber’s casual West Coast style, the collection features ready-to-wear and accessories, including footwear, sunglasses and jewelry.
The collection features a variety of monochrome pieces, such as scuba bodysuits, biker jackets, casual hoodies and double-breasted tuxedoes. Accessories, such as cute monogram chokers, over-the-knew socks, mini velvet bags, trainers and chain-embellished cadet caps also featured in the lookbooks.
Lagerfeld is an avid photographer and shot the campaign himself with Gerber in his 7L studio in Paris. This contrasts to the summer vibes of the lookbook, which was shot under beachy palm trees near the sunny seaside of LA.
The collection is set to launch with a series of events in Los Angeles, New York before releasing in Karl Lagerfeld stores and online at Karl.com and another yet-to-be-named e-commerce platform.
This collection is very similar to Tommy Hilfiger’s collaboration with Gigi Hadid, which was a huge success. Will Lagerfeld and Gerber’s collection garner the same attention?
We can only wait and see, but for now, here is a behind the scenes look.