Lover goes into voluntary administration

Another one bites the dust.


It's another sad, sad day for the Australian fashion industry.

According to a media release from financial advisory firm Ferrier Hodgson, Lover has gone into voluntary administration.

Ferrier Hodgson were appointed as administrators on November 23, with the firm stating it would be “business as usual” while Lover is being assessed. “Lover is an iconic and well-established fashion brand that represents a unique opportunity for interested parties.” “We plan to work closely with Lover’s management team to find an acquirer for this popular brand”, Mr Kelly of Ferrier Hodgson has said.

The Lover online store is still active, with prices of all garments marked down to sale. Lover has not released a statement.