Marc Jacobs just launched your new favourite go-to brand

We’ll take one of everything.

It’s all going straight in my basket.

Marc Jacobs has dropped the first collection from his new clothing line, The Marc Jacobs.

The ready-to-wear line includes apparel, bags, shoes, jewellery, accessories and more. The Marc Jacobs will “celebrate the eclectic and individual approach to getting dressed,” Jacobs said in a press release.

While his namesake label is considered high-end, this new brand is decidedly more affordable. The launch comes four years after his first affordable line, Marc by Marc Jacobs, closed up shop. Compared to his initial lower-priced outing, the designer declared that his new brand is “more item-y” and “more about personal styling than about having a runway look.”

The plan is for everyone to be able to afford the pieces, while “still keeping the integrity of pieces at the forefront.” In saying that, prices range from $500 to $2,000. Maybe lower the prices a little more for the people at the back, Jacobs.

The Marc Jacobs is available in Marc Jacob stores, select department stores and online now.

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