Paris is aiming to be the sustainable fashion capital of the world


Bien joué!

Source: South China Morning Post

Source: South China Morning Post

Paris may already be known as the city of love and light, but the French capital may soon be adding the ‘city of fashion sustainability’ to its plethora of titles.

The French government announced their intention to make it happen by 2024, in order to encourage the fashion industry to utilise sustainable methods throughout fashion houses.

How will they make it happen? The ‘Paris Good Fashion’ initiative will focus on three elements to assist in enhancing sustainable practices. Which include improving sourcing of fabrics, working on ensuring processes are more sustainable and creating a more circular economy.

“Our role is to encourage creation while fighting against climate change, to continue production in France while protecting natural resources and to develop our industry while looking out for our artisans,” stated Frédéric Hocquard, one third of the initiative’s founders, “It’s our task to invent a new future for fashion.”

This comes shortly after the worldwide fashion industry has started to come under fire for their unsustainable practices, literally and metaphorically. In 2018, Burberry caused controversy after it was shared that they would burn over $50 million worth of unsold stock to ensure that the garments, fragrances and accessories would not fall into the hands of counterfeiters. After the backlash which incurred, the British brand stated that the practice would not occur again.  

This is not the first time the French government has made a massive move in the fashion game, in hopes for a better future.

In May 2018, a French law was created requiring models to present a doctor's certificate proving they are healthy to work according to a range of criteria, including body mass index but also age, gender and body shape. Fashion agencies face fines of up to €75,000 or imprisonment of up to six months if they breach the law.

Très bon!


Words by Sonia Blair


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