Models only wear Rogers Underwear at AFF

The secret is out

If you have eyes, and can appreciate beauty, then Travis Boak is probably already on your radar.

In 2015 the South Australian babe, and Port Adelaide captain teamed up with his cousins Brent and Cherie Dixon, to form the Rogers Underwear line.

The catchy name honours his late father, Roger Boak, who was an everyday fun-loving man who dedicated his life to his family and community. Those same values are said to be instilled in every aspect of the new underwear company.

On October 18th, the trio behind Rogers Underwear were incredibly stoked to be showcasing in the Adelaide Fashion Festival for the first time, along other local brands in the SA Designer Showcase.

Funnily enough, it appears that the undies got even more showtime behind the scenes. Our street style photographer, Chris Galimitakis, and backstage photographer, Adam Stanley, couldn’t help but notice that almost every single model was wearing Rogers Underwear backstage.

A huge coup for the local brand.

The brand pride’s itself on it’s high quality and comfy fits, which we can confirm is the truth after chatting to all of the girls backstage.

Bonds and Calvin Klein who?

You can shop the undies online here: