What even is 'Cruise' and 'Resort'?

Okay, that makes sense.

Image credit: Louis Vuitton


The fashion calendar is a confusing one, and if you turn a blind eye for even a second, you'll fall behind.

Between the main shows, pre-season, and plenty of mini shows, fast fashion has become the industry's DNA.

But before these additional shows existed, Cruise and Resort had become a thing.

Now, you may be wondering is it Cruise or Resort… well, the answer is both, because the industry never settled on a name – so it’s whatever you want to call it.

Cruise occurs between Autumn/Winter and Spring/Summer as a kind of buffer between the two, it originally was for the rich to wear, when they jet set to a luxe destination.

Image credit: Chanel


This is why we don’t see bikini after sarong after bikini, and instead, designers include coats, stockings; and suits as it has to appeal to people all over the world, living in different climates.

Of course, it depends on the size of the house, but the heavyweights usually show their collections in different locations. For example, Louis Vuitton has showcased in Monaco, Chanel in Dubai and Dior in Brooklyn, obviously this is fitting considering it’s meant to be travel wear.

Ultimately, the cruise shows are great revenue and data analysis has shown these collections stay in stores longer and seldom go on sale.

Image credit: Dior

Image credit: Dior


While the fashion schedule is an over packed cluster of shows, designed to economically boost the industry, capitalising on our short attention spans, it is clearly overworking designers.

This is why fashion can become stale and repetitive because there is no time for creativity, and a big reason Alexander Wang has shaken things up and rejected the grind.

Alas, cruise shows are at the end of the day, fun to watch and although most of us can’t say we wear Gucci on our Bali holiday, we can always dream. 

Words by Faye Couros

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