Zimmermann launches their first flagship store in Europe

Next stop, world domination.

Photo credit: Zimmermann


Zimmermann is completely owning it at the moment.

The top Australian brand is continuing its global retail expansion with the opening of a boutique in St. Tropez, which makes for their first European store.

The Zimmermann sisters have also opened flagship stores in London, New York, Los Angeles and Miami.

“We’re so excited to be opening our store in Saint Tropez – apart from it being our first Zimmermann boutique in France, it’s a dream to have a store in such an iconic European destination.

"We spent some time last summer looking for a location and when this position became available we thought it was perfect space to bring a little bit of Zimmermann to the south of France,” she said.

Nicky and Simone Zimmermann celebrated the opening by hosting a weekend event with VIP’s and friends of the brand.

The weekend commenced with an intimate beachside, candle-lit dinner at La Plage Des Salins. Their friends of the brand included the likes of Georgia Fowler, Emma Roberts, Bambi Northwood-Blyth, Caroline Daur, Yan Yan Chan, and Megan Williams.


"The store is fresh, fun and intimate," Zimmermann said.

"We’ve created exclusives for the store such as touristy holiday T’s, holiday jewellery and beach bags, and our men’s board shorts capsule. The idea was to create a playful sanctuary to visit on your summer holiday.”

In a sad time in fashion, where we are seeing brands close their doors every day, it's so heart-warming to see a local Australian brand thrive.

If you can't get over to St Tropez anytime soon, you can shop the brand here:

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